Herwetec
Herwetec...
based in Sinsheim, develops and produces coordinated materials for impregnating, sealing and maintaining a wide range of floor coverings, along with the matching cleaning and care products for those surfaces. Alongside the traditional Schukol® and Schukolin® brands in floor coating and floor care, the focus lies in manufacturing environmentally sound industrial cleaners for manufacturing, the skilled trades and the construction industry. And these products were to be sold online as well. Quickly, pragmatically and without a “huge budget”.
Challenge accepted – a web shop with “connections”
The new online shop was built with WordPress and WooCommerce. Connections to ERP and CRM are included, as is the ability to reflect customer-specific prices. Measures to increase traffic and lift the conversion rate were implemented by us along with the shop itself – from concept through design to development.
A bright outlook
The web shop has exceeded the (revenue) expectations. To keep it that way, work goes on continuously on and with the shop – whether through SEO measures, SEA or social media ads.